Going up: UNN among top 20 Russian universities in terms of communication effectiveness

Lobachevsky University has improved its standing in the ranking of communication effectiveness among Russian higher educational institutions, compiled by the Social Navigator project of the Russia Today media group in partnership with Brand Analytics. According to the latest research, Lobachevsky University secured the 20th spot in the integrated ranking, climbing three positions at once.

Lobachevsky University's overall index reached 38 points, indicating a high level of information openness, reliability, and representation of the university's scientific and technological achievements in popular science media.

The ranking assesses the quality of higher educational institutions' engagement with key target audiences: applicants, students, alumni, the research community, and business partners. The study includes several evaluation areas:

 -  the effectiveness of communication through the university's own channels (website and official social media accounts);
 -  the presentation of the university's scientific and technological achievements in popular science media;
 -  the university's overall popularity in the media and social networks.

The unified overall ranking combines the results of all these indicators, providing a comprehensive picture of the university's presence in the information space.