UNN at the top of media rating of Nizhny Novgorod universities

Russia's first regional media rating for universities has been launched in the Nizhny Novgorod region. The project assesses the consistency of universities' digital presence, their visibility in the media landscape, and the efficiency of their engagement with prospective students, the academic community, and employers.

Based on the rating results, Lobachevsky University emerged as the leader with a score of 94.60 points.

The final score was calculated as the arithmetic mean across five areas. Experts examined the volume of publications and the popularity index of social media channels, the quantity and nature  of mentions in the media, and the universities' integration into the regional agenda through the activity of rectors and authorities. The convenience and informational content of official websites, the level of search demand, and the visibility of universities in artificial intelligence models were also evaluated separately.